Singapore – Increased social media activity among top 10 recruitment trends

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Heightened social media activity ranks among the top 10 recruitment trends in Singapore, according to a press release by Hays.

“As Singapore leads the way in social media penetration in South East Asia with 83% of the population on social media, it is not unusual that this number reflects the changing dynamics between employers, employees and prospective employees,” said Grant Torrens, Business Director at Hays Singapore. “2019 will not only see a continuous proliferation in the use of social media by employers to attract candidates, but also the rise in candidates making use of their social media profiles and presence as part of their professional branding.”

The top 10 trends include:

Social media – Heightened activity on social media from employers for branding and by candidates to enhance their personal brands.

Flexi hours – A Hays survey found that 44% of organisations in Singapore actively promote flexible and agile working as the default position of their business.

Digital skills in demand – Candidates with the right knowledge and willingness to learn will be sought.

Diversity and inclusion – Data shows 40% of Singaporean organisations are implementing diversity and inclusion targets compared to the 33% average in Asia.

Mobile-friendly job portals – 2019 will see a rise in the functionality of mobile platforms.

Continuous learning – Job seekers are increasingly concerned about learning and development.

Artificial intelligence in HR – AI is allowing HR teams to screen massive amounts of applications quickly. New technologies are also helping firms find passive candidates.

Greater emphasis on cultural fit at interview – Many organisations are putting test in place to assess if a job seeker aligns with their way of doing business.

Temporary and contract work – Employers are better appreciating the benefits of contingent work, and candidates are more open to such positions.

Greater emphasis on employee experience – Amid the tight talent market, this trend is seen as continuing in 2019.



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