New Zealand – Ethical reputation ranked higher than salary when it comes to company branding

By memberservices@staffingindustry.com (Danny Romero)

Most hiring managers in New Zealand believe that being perceived as an ethical company ranks higher than being perceived as a company that pays high salaries, according to research from international recruitment firm Robert Half.

While 66% of hiring managers rank ethical reputation as the top element of a company’s branding strategy, the research found that 92% of New Zealand hiring managers believe company branding is crucial in their strategy to not only attract high-calibre workers, but also to retain their existing staff. The other elements in company branding strategy aside from ethics and high salary (40%) are work-life balance (52%) and innovation (41%).

“Company branding is an essential component of any organisation’s corporate strategy, and goes beyond just logos,” Megan Alexander, General Manager at Robert Half New Zealand said. “It not only promotes the company’s reputation to all stakeholders, but is also a key part of the strategy in attracting and hiring the best professionals.”

“Corporate branding can significantly influence a jobseeker’s perception about whether or not the company is the right fit for them,” Alexander said. “It is therefore essential that companies have a well-defined employer branding strategy in place to attract high-calibre professionals, and also to retain their top-performing staff.”

Source:: New Zealand – Ethical reputation ranked higher than salary when it comes to company branding