Beijing bling: Hyundai plots China branding reboot after missile row

Filed under: News |

SEOUL/BEIJING (Reuters) – Bruised by anti-Korean sentiment in its biggest market and losing ground to local automakers, Hyundai Motor will open its first Chinese brand store, and may locally assemble its premium Genesis cars and accelerate the launch of a sport-utility vehicle (SUV), people familiar with the plans said.

Source:: Beijing bling: Hyundai plots China branding reboot after missile row

      

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