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Two new reports show the growing influence of social media and the Internet on the workplace.
In the U.S., 75% of employees access social media at least once a day from their personal mobile devices while at work. More than half of U.S. companies do not block access to the Internet.
These are some of the finds of two recent surveys looking at the ways that workers are using social media and the Internet at work. And it appears many employees aren’t just using the Internet and social media to shop, chat and look at videos of kittens being adorable.
Research by SilkRoad Technology, a human resources technology company, reveals that even in organizations that don’t restrict access, the vast majority of employees use their mobile devices to check social media websites on a daily basis.
SilkRoad’s “Social Media and Workplace 2012 Report” surveyed more than 1,100 employees in North America to better understand how people are using social media at work. A copy of the full report can be found here.
“Employees will use social media during the workday. These findings make it clear: companies can either find ways to use social media to achieve measureable business results or they can ignore it at their own peril,” said Flip Filipowski, CEO, SilkRoad Technology.
“There is a common misperception that people only use social media for personal reasons,” Filipowski said. “This research proves that people are looking to social media to help them be better at their jobs – including connecting with co-workers and customers.”
The Social Media and Workplace 2012 Report was conducted from July-August 2012 through an online survey of a sample of 1,105 employees of corporations and not-for-profit organizations across the United States.
Of the respondents, 33% came from organizations having more than 1,000 employees, 44% were from Generation X, 44% were Millennials and 12% were Baby Boomers.
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